1:21 PM
Unknown
“Commercial Intent almost never exists on Social Media.”
What a crock. Every day my Facebook and Twitter feeds are full of discussions about music, fashion, electronics, travel and other highly valuable verticals. The fact these conversations aren’t directly attributable to sales conversion aren’t fundamental statements about social traffic, but rather continued product gaps in the underlying platforms. They haven’t designed great commerce experiences across the (a) identification of relevant discussions, (b) presentation of features to convert commercial intent and (c) ad products to present in context.
Source: LinkedIn Today
