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Official Google Africa Blog: Ethiopic Transliteration in Google suggest
There are millions of web pages and documents written in the Ethiopic script, including news articles, scholarly papers, court proceedings, legislation, discussion forums, etc. Many of these contain information that is not available in non-Ethiopic scripts. Thus even though it is on the web, without an easy way for users to type their search queries in Ethiopic, that information "gold" remains in effect hidden from the vast majority of potential users behind the "wax" of query formulation.
Here are some of the ways in which this feature will help your web searches:
Ethiopic input: without having to get an Ethiopic keyboard or having to type the query in a word processor and then cutting and pasting it into the search box, you can simply search by typing phonetically in latin characters.
Users of Ethiopic as a second language can easily enter queries without making spelling mistakes.
Having automatically generated suggestions saves you many keystrokes when entering search terms.
There are millions of web pages and documents written in the Ethiopic script, including news articles, scholarly papers, court proceedings, legislation, discussion forums, etc. Many of these contain information that is not available in non-Ethiopic scripts. Thus even though it is on the web, without an easy way for users to type their search queries in Ethiopic, that information "gold" remains in effect hidden from the vast majority of potential users behind the "wax" of query formulation.
Here are some of the ways in which this feature will help your web searches:
Ethiopic input: without having to get an Ethiopic keyboard or having to type the query in a word processor and then cutting and pasting it into the search box, you can simply search by typing phonetically in latin characters.
Users of Ethiopic as a second language can easily enter queries without making spelling mistakes.
Having automatically generated suggestions saves you many keystrokes when entering search terms.
