Rather than doing outbound marketing to the masses of people who are trying to block you out, I advocate doing "inbound marketing" where you help yourself "get found" by people already learning about and shopping in your industry.
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Saturday, December 31, 2011
Tuesday, December 27, 2011
Friday, December 23, 2011
Social Media & Content Marketing Predictions 2012
11:08 AM
Emmanuel
Social Media & Content Marketing Predictions 2012
View more presentations from Source Content Marketing Institute
Of all the 2012 predictions, here are some of the major themes that seemed to rise to the top:
- Google+ will become a force in 2012. It seems many of our prognosticators think that the best is yet to come for Google’s social networking site.
- Video and mobile will finally both take center stage. This prediction has been made for years, but maybe this IS the year.
- Jobs in content marketing will be robust.
- Original, long-form content, due in large part to the iPad and eBooks, will make a comeback.
- Brands and agencies alike will start to realize that content marketing is like advertising, only better… and will take serious steps toward integrating content processes into the organization.
