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Social Media & Content Marketing Predictions 2012
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Of all the 2012 predictions, here are some of the major themes that seemed to rise to the top:
- Google+ will become a force in 2012. It seems many of our prognosticators think that the best is yet to come for Google’s social networking site.
- Video and mobile will finally both take center stage. This prediction has been made for years, but maybe this IS the year.
- Jobs in content marketing will be robust.
- Original, long-form content, due in large part to the iPad and eBooks, will make a comeback.
- Brands and agencies alike will start to realize that content marketing is like advertising, only better… and will take serious steps toward integrating content processes into the organization.
