Is Facebook Waste of Time for Most Advertisers?

“Commercial Intent almost never exists on Social Media.” 
What a crock. Every day my Facebook and Twitter feeds are full of discussions about music, fashion, electronics, travel and other highly valuable verticals. The fact these conversations aren’t directly attributable to sales conversion aren’t fundamental statements about social traffic, but rather continued product gaps in the underlying platforms. They haven’t designed great commerce experiences across the (a) identification of relevant discussions, (b) presentation of features to convert commercial intent and (c) ad products to present in context. 

Source: LinkedIn Today

Read more »

UnPopular : Social Media Book

interview with the amazing Erika Napoletano about her terrific new social media book, The Power of Unpopular.

Read more »

Inbound Social Marketing

Rather than doing outbound marketing to the masses of people who are trying to block you out, I advocate doing "inbound marketing" where you help yourself "get found" by people already learning about and shopping in your industry.

Transform Your Marketing

View more presentations from HubSpot Internet Marketing

Read more »